FLORENCE CREATIVE

INDEPENDENT DIGITAL STUDIO

FLORENCE CREATIVE

INDEPENDENT DIGITAL STUDIO
WEB DESIGN / DEVELOPMENT / BRAND

We design and build distinctive digital identities and websites for businesses that care how they show up.

EXPLORE THE PROCESS
F/PROCESS

FROM FIRST THOUGHT
TO FINAL RELEASE.

01 / 07
DISCOVER
Understand the business, the audience and what the finished experience needs to accomplish.
F/DISCOVER

GOOD DESIGN STARTS
BEFORE THE DESIGN.

Before we decide what something should look like, we figure out what it needs to say, who it needs to reach and what it needs to do.

INPUT / 01
F/BRIEF FIND THE
SIGNAL.
STRATEGY / ACTIVE
FOCUS ALL INPUTS
F/DEFINE

STRUCTURE
BEFORE STYLE.

Before visual design begins, the experience is assembled. Navigation, hierarchy, content and calls to action are placed deliberately so the page works before it is decorated.

F/BUILDER
HOME / STRUCTURE
BUILDING
COMPONENTS 04
••
Navigation GLOBAL
••
Hero PRIMARY
••
Content SECTION
••
Call to Action CONVERSION
DRAG ELEMENTS
INTO CANVAS
0 240 480 720 960
DROP COMPONENTS HERE
INDEPENDENT DIGITAL STUDIO STRUCTURE
COMES FIRST.
01 / APPROACH CLEAR
HIERARCHY.
READY TO BUILD? START →
SELECTED / NAVIGATION
STRUCTURE
0%
+ NAVIGATION
F/DESIGN

GIVE IT A
POINT OF VIEW.

Identity is more than a logo. Type, scale, rhythm, color and interaction all change how the same message feels.

F/TYPE LAB MODERN
F/
STUDIO PROCESS START
DIGITAL STUDIO
HOW YOU SHOW UP
CHANGES EVERYTHING.
The words stay the same. The personality does not.
F/BUILD

DESIGN BECOMES
THE REAL THING.

The approved experience is developed in Webflow with motion, forms, CMS, integrations and custom interactions built directly into the final product.

florencecreative.studio
F/
BUILT
WITH INTENT.
F/ADAPT

ONE EXPERIENCE.
EVERY SCREEN.

Responsive design is not shrinking a desktop page. The hierarchy, scale and behavior adapt to the screen.

F/RESPONSIVE 1440 PX
F/
MENU
DIGITAL STUDIO
DESIGNED
TO ADAPT.
ONE SYSTEM EVERY SCREEN
BREAKPOINT / DESKTOP RESPONSIVE BEHAVIOR / LIVE
F/REFINE

THE DETAILS
ARE THE DESIGN.

Every interaction is tested, tuned and polished across screens, browsers, functionality, performance and search.

RESPONSIVE QA COMPLETE
INTERACTIONS TESTED
PERFORMANCE OPTIMIZED
SEO FOUNDATION READY
ANALYTICS CONNECTED
F/LAUNCH
READY /

LIVE.

Domain configuration, final QA, analytics, search indexing and deployment are handled as part of the process.

START A PROJECT
F/START

WHAT SHOULD
YOUR BUSINESS
LOOK LIKE ONLINE?

Tell us what you're building, where you are today and what you want the experience to become.

START A PROJECT